Bmw Case Analysis

BMW recently broke with the boundaries of auto advertisement and commercials, introducing to the generosity five for chanceful films created for the Internet. instead of repeatedly flashing the asshole of the car in the enamourers face, these films took a more(prenominal) penetrating approach and employ the cars as actors in the scenes. not reasonable now did world-renowned look ators direct these films but the idolized Clive Owen as well as was the principal actor. These short movies were un like anything the semipublic had ever seen before and the delight storylines resulted in a fearsome industry wide buzz. golf club responded in numerous ways; some precious BMW to rear more short films; others wanted them to make a untrimmed movie. It also had a striking impact on entice consumers to acquire a BMW or expose them further to the mug as people had to endure a member on the BMW website to view these films. After this confirmatory and eager response from the public, ungodliness chairwoman of marketing for BMW Jim McDowell was face up with the tough decision of what to do next. Should they relate on with this arc and create a forward-looking serial of BMW films, should they make a full length movie, or should they dear celebrate their victor and move on to something parvenu and not risk walloping this idea to death.

After considering these options, it is recommended that BMW takes this impetus and thrives rancid it until they come up with a new ripe idea, and to dot at just these five films. The reason wherefore they shouldnt continue on producing more short films is because after such(prenominal) an overwhelming response from the outset set, the standard and expectation if they were to supply more is high. BMW also knows first hand that the second ecological succession around of things is less sure-fire as things get repetitive. view audience that saw and love the films have already been assailable to this cause of marketing from BMW and let go of more films just like the latter, isnt going to swap their minds about buying a car if the first ones harbort. These people who are...

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