The New Marketing Strategy for Coca-Cola (China): COOPERATION WITH I.T. COMPANIES

1. Introduction of Coca-Cola in mainland mainland China. Coca-Cola ships company is the biggest soft drunkenness coalition in the world and famous for its classic coke. It has over snow years? of history and its business scope covers more than than 2 hundred countries. The extended experience and abundant resources surrender do the bell ringer a great success. In 1927, the Coca-Cola Company began to invest in China and then left temporarily for Chinese political factors. In 1979, it returned after China?s reform and opening move to the outside world. By in effect(p) off it has broken in China?s mart for 25 years after returning. Its investiture has exceeded $1,200,000,000 and it has set up 34 companies and 28 factories. 2. Why uphold With I.T. Companies2.1. The disadvantageous built in bed for Coca-Cola. With time going, Coca-Cola now seems some(prenominal)how not very fashionable. at that place are only a some examines which more or less are the same for custom ers to direct from. However, its competitors such as Pepsi, Jianlibao and Nongfu Spring have offered a hand of new suck ups with varieties of tastes and functions. For example, Kang Shifu, a very large Chinese viands and drink producer, has produced some tea drinks, which suit Chinese heap?s taste very much. And during these years, the market of carbonate drink in China was in recession.

The sales volume of carbonated drink indoors the first ten months in 2004 in Shanghai has decrease by 13.4%, compared with the sales volume in the same halt of the year before. With a large sell of Chinese drink market, Coca -Cola were certainly attacked. On the other ! hand, the tralatitious ways of ad such as news written document advertisements, hoardings, TV shows, are unable to communicate with customers adequately. Their abilities to attract the juvenility have decreased as the youth are now more dependent on the Internet. Furthermore, the competitors... If you want to get a plenteous essay, order it on our website: OrderCustomPaper.com

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