Comparing Two Advertisements :: Adverts, Compare and Contrast

Comparing Advertisements For this comparison I have chosen to compare two car adverts. The first advert I chose was from the car magazine "Autocar" and this is an advert for a Chrysler PT Cruiser. The second advert I chose was from the "Sunday Times" and this is for a Fiat Ulysse. I chose these two adverts because I feel that they will be good compare as they have similarities and differences so there are many things I can comment about. There is a big difference in the sale tactics of the 2 adverts. The Fiat is a soft sell advert because there is no reference to the price of the car or any statistics about the car where as the Chrysler advert displays the price in big numbers at the top of the advert and it also refers to the fuel consumption of the car. This shows that the 2 adverts use different tactics to advertise and sell the car. I think that the target audience for these cars are the same; both of these cars are family cars. Both of the cars are designed to be comfortable and safe, they are not advertised to be fast sports cars or stylish city cars; they are advertised as normal cars. In both of the adverts there is no real reference towards the performance of the car apart from in the Chrysler where there is a reference to the fuel consumption of the car but this backs up the point that the Chrysler is a car for a sensible family person because that is the kind of person who would show interest in the economics of the car. Both of the adverts have main points that they want you to focus on as soon as you look at them, on the Chrysler advert the first thing they want you to focus on is the name of the car and the price which are both in bold font at the top of the page, the Fiat wants you to focus on the name of the car which is written in huge letters diagonally