Australian Confecti unityry grocery storeMajor Research Assignment| | | | Table of Contents decision maker Summary divide One 1.Australian Confecti iry industriousness Market take stock 1.1History 1.2Industry Size 1.3Industry Trends 1.4Distribution 1.5Product Segments 1.6Customers 1.7Industry Manufacturers 1.8Other Stakeholders Section Two 2.Market psychoanalysis 2.1Internal and External Factors Section Three 3.Marketing immix Audit 3.1Manufacturer Factors 3.2Darrel eatage Section Four 4.Conclusions Section Five 5.Marketing Recommendations References / Bibliography Appendix (i)Darrel ley question Transcript (ii)Interview Thank you letter Section 1. Australian Confectionery Industry Market Audit 1.1History WHERE IT ALL BEGAN The confectionery industry in Australia has been operating since the proto(prenominal) 1870s. The success of the industry since so reflects the true(p) Australian spirit of d edication, determination, hard work and remains one of the leading industries in this country.
Australians such as James Stedman began his commerce in the confectionery business at the age of 14 with a Sydney based confectionery company owned by William J Cates. Stedman bought this business in 1875 and by 1888 was running a store and a factory in central Sydney that industrious 40-50 staff. James Stedman-Hendersons Sweets Ltd. was registered as a public company in 1920 and is celebrated as the manufacturer for the popular Minties brand. In the early(a) 1980s the Australian Market changed from being a pape r market to a trans-national one as many com! panies amalgamate their businesses. During the 1990s the industry concentration continued until the major multinationals delineate 75% of the Australian confectionery market. 1.2 Industry Size In 2008, the sales value for all confectionery products in Australia was estimated to be $3.7...If you expect to get a full essay, order it on our website:
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