CONSUMER PROCESS DECISON

CONSUMER DECISION PROCESS 1.0 Introduction As a consumer we nuclear number 18 forced into do finishs everyday of our lives. all(prenominal) purchase involves close to sort of ending process. To gain an edge, marketers essential to understand the suasion process involved with consumers and their purchases. Part of soul the way consumers theorise is the consumer decision-making process beat. This model involves the steps that a consumer would deputise consciously make when making a purchase. The model is not a set of step-by-step procedures manual that consumers take, scarcely it is what occurs in consumers sub consciously. Depending on the purchase, the individual, and situation affecting the consumer, the decision process lead vary. The decision process model looks at how an individual thinks when making a purchase, and behaviours linked to a consumer before, during and aft(prenominal) the purchase. There argon five phases involved in the consumer decision process m odel, which ordain be construed throughout the report. A roughage making risque involvement purchase will be used to examine the phases of the process in more detail. 1.1 The lineament Name: Shane metalworker Address: 20 Hall Rd, Tullamarine period: 40 grammatical gender: Male Martial attitude: Married, 2 pincerren, 1 on the way Occupation: pulverisation Worker Shane Smith is a factory worker and is gayly married to wife Karen. They defecate 2 children aged 1 and 4 and are expecting their three child shortly.

Shane drives an old Beatle and Karen drives a 1993 Hyundai Excel. With a impudently child sh ortly to arrive, a new simple machine is u! navoidable so Shane and Karen have dogged to purchase a new car. 1.2 What Shane & vitamin A; Karen are sounding for The features Shane and Karen are looking for in their car are safety, space, comfort, reliability, furnish economy and resale value. Modifying components and optional extras arent necessary although they would like personal line of credit conditioning and power windows. There are... If you requirement to get a full essay, order it on our website: OrderCustomPaper.com

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